Empathy
It all starts with empathizing and understanding the needs, goals, and pain points of target users is the foundation of the process. We conduct interviews, surveys, and observe usage of similar tools.
User Personas
After conducting user research, we develop user personas to represent your target audience. These personas capture key attributes, behaviours, and motivations of your users.
Journey Mapping
We analyse the journey of your users' interactions with your software to identify areas for improvement and increased user satisfaction.
Information Architecture
A well-organized information architecture ensures that users can find what they need quickly and easily. Our designers consider the hierarchy of information, navigation, and labeling to create an intuitive user experience.
Prototypes
A fun experience of creating wireframes and prototypes that reflect the information architecture and user journey. This will help you test and refine your design before developing the actual software.
Usability Testing
Usability testing helps to identify issues with the software's user experience and provides opportunities for improvement. We conduct usability testing throughout the development process to ensure the software meets user needs.
Human Centric Approach with Design Thinking
Leveraging design thinking as a methodology, we embark on a Human Centric approach toward enterprise software.
